The wedding dress of Queen Victoria was worn by the Queen of the United Kingdom on her wedding to Prince Albert of Saxe-Coburg and Gotha on February 10, 1840. She selected a white dress, a very unusual choice at that time when most women wore colored dresses for their wedding.
Wearing white was quickly adopted by wealthy brides. The Godey’s Lady’s book wrote, about a decade after Victoria’s wedding, “custom has decided from the earliest ages that white is the most fitting hue, whatever may be the material. It is an emblem of the purity and innocence of girlhood, and the unsullied heart she now yields to the chosen one”, even though white had been a distinctly uncommon choice for bridal gowns before Victoria’s wedding and wasn’t chosen by the majority of brides until decades later.
So much for the romantic white gown – it’s all about the marketing.